Jefferson Weaver • Blue Jeans, Bud Light and Nazis

Jefferson Weaver

Dylan Mulvaney is a man. Sydney Sweeney is a woman.
It’s pretty simple.

Miss Sweeney is a rather fetching young lady who has been at the center of an advertising campaign turned viral drama. The brand she represents used her looks and a rather simple pun – Sydney Sweeney has good genes – to promote their clothing line. Nothing unusual about it. Same type of sales pitches have been around since Betty Grable endorsed stockings in the 1940s.

However, since the aforementioned Miss Sweeney happens to be a trim, athletic, blue-eyed blonde, heads began exploding all around the nanny state. People with bright Crayola colored hair who insist on using the pronouns “they/them” decided that Miss Sweeney is “literally a Nazi”, and is being used to subconsciously push the Master Race foolishness of Adolf Hitler (who really was literally a Nazi).

I will admit, I am not in the demographic that is targeted by Miss Sweeney’s employers, and I had no idea who she was before the uproar over her good genes and better jeans. I lean more toward Wranglers myself, but that’s neither here nor there. I honestly did not know her from Adam’s housecat, and couldn’t have cared less, since I have a few clothing brands that meet my standards (namely being reasonably stain- and goat-resistant).

The more I found out about the young lady, however, the more I wondered if American Eagle makes jeans in sizes for half-crippled, late-middle-aged men. Not because I want to look like her or be stylish, but because I don’t mind supporting a company with the guts to stand up to wokeness.

She is a blackthumb who restored a classic Mustang, and enjoys working on classic cars. She is an impressive shot, and apparently spends a lot of time on the range. And most of all, she never caved and apologized to the purple-headed wombats and for-profit race-baiters. Indeed, she hasn’t even really acknowledged those folks, who feed off attention like an Atlantic hurricane eats warm ocean water. The best slap of all is the one that never makes contact, and ignoring the screechers was like knocking them sideways.

Thankfully, Americans have had enough of the woke foolishness of years past. Statues are being restored as the historical monuments they were intended to be. Wizened old sergeants and chief petty officers are dusting off the signs that they saved, since military bases and ships are being given back the names they bore before the very air we breathe became racist, misogynistic, capitalistic, patriarchal and stolen. The harpy race baiters are being ignored more and more frequently, much to the consternation of their bankers.

People are refusing to allow their children to attend drag queen “story hours”, and demanding to know why in plunkett such things are taking up precious instructional time in schools.

It seems ridiculous that our own legislature had to pass a law defining men and women, but that’s not the first Captain Obvious legislation the solons were forced into. It seems like half the laws nowadays are codifying common sense, corrections being made because of institutionalized political correctness taking over society and consuming, then controlling, the bureaucracy.

I actually feel sorry for Dylan Mulvaney.

In the first case, all he ever did was to share a video of him drinking his first legal beer, a Bud Light. That was never a brand I cared for when I drank, but that was his choice. Big deal.

Problem was, the wokesters at what was once America’s Beer (Budweiser) decided they needed to capitalize on promoting their beer to a tiny portion of the population, so they could prove their wokeness. That thrust Dylan into the spotlight, which he seemed to enjoy. He was welcomed on talk shows and news broadcasts wearing women’s clothing, and told how beautiful and strong and whatever he was. He was compared to Audrey Hepburn, of all things. He became an overnight celebrity, and if you disagreed you were homophobic. He was even named “Woman of the Year” by some outfit determined to show they were more woke than anyone else. A commentator got pilloried on air and attacked online for referring to Mulvany as “he” rather than his preferred pronoun of “she.”

And the free market replied.

Bud Light became the target, both literal and figurative, of mockery. Celebrities who didn’t embrace the new woke world order used cases of the beer for shooting targets. Innumerable jokes, many of them cruel, flashed across the Internet, even when those who shared them were threatened with banishment.

The brand tanked. Poor Dylan had to leave the country, or so he said. No word on whether the folks in Brazil compared him to Audrey Hepburn.

I think the vast majority of Americans would have just looked at Dylan and shrugged had they met him on the street. Some would disapprove, for a variety of reasons (I’m one) but most would shake their heads and ignore him. Americans want to be left alone, and not forcefed opinions, much less screamed at because they see something factual in a different way than someone else. Most folks don’t care what you call yourself, as long as you leave them and their families alone.

We live in an age where someone’s life can be upended in minutes via social media, whereas once upon a time, people showed restraint, whether it was out of courtesy or the fear of being punched in the nose. That combined with the mental illness created by the  pandemic allows folks to hide behind the digital skirts of the mommy of social media and taunt the object of their scorn.

Those digital skirts are still there, but America is coming back.

When it comes to marketing, Sydney Sweeney metaphorically punched Dylan Mulvaney in the nose. When the dust on the playground has settled, common sense and America won – and people can easily recognize the difference between a man and a woman, and say so without fear.

About Jefferson Weaver 3141 Articles
Jefferson Weaver is the Managing Editor of Columbus County News and he can be reached at (910) 914-6056, (910) 632-4965, or by email at jeffersonweaver@ColumbusCountyNews.com.

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