Every day, hundreds of new businesses start with the aim to dominate the whole market and become a monopoly. Unfortunately, if not all, most of them fail and eventually step back from their position. The reason isn’t the lack of dedication or resources, but the right strategy or unrealistic goals.
Most of the startups think that they’ll survive the hardships, but due to unclear objectives, all of the efforts don’t mature. We understand this is very hectic, but here in this blog, we’ll discuss the top ways to set your business apart from the rest and how to set a distinctive position in the consumer’s mind. So, read on to know more.
Define a Clear Niche
It all starts with a single niche. No matter how passionate you are about your product offering or how knowledgeable you are about certain products. If you start selling everything you like at the start, no one will take an interest in your brand. Diversification is great, but at the initial stage, when your décor brand has no digital or physical footprint, no one will get attracted towards you.
This may seem hectic, but in reality, it’s much more convenient for you. When you’re offering dedicated items, you can focus on all aspects of how to improve the user experience catering from packaging to unboxing and beyond.
For instance, if you’re in an indoor décor niche, then only focus on it for a while unless you establish a great buyer base. Whenever you expand your offering, the existing customers will promptly purchase from and even recommend your brand to their friends and family.
Build a Strong Visual Identity
An individual sees around 4000 – 10000 ads in a day; the number in itself is shocking. Imagine the outcome of too many distractions and how we can target our potential customers then? The ideal way to stand out is by being distinctive as a brand.
If you’re taking this as showcasing your brand with catchy and attractive graphics, it’s true at some point, but that’s not the goal at all. Go with your authentic vibe of the brand, whether it can be subtle, minimalistic, or even retro. When your target audience sees them, they’ll be influenced and remember the theme. Just as a luxury candle packaging delivers an exquisite vibe compared to a regular packaged candle.
Further, no matter how much they’re distracted by ads or marketing tactics, they still prefer purchasing from your brand because it’s now in their subconscious.
Don’t Sell Products, Tell a Story
“People don’t buy what you do; they buy why you do it” – Simon Sinek
Whether a struggling or thriving band, their brand success is determined by their vision. No one cares how many hours you’ve spent researching and creating an ideal product — although these aspects matter a lot. But what actually gets converted is why you do it.
For instance, if your brand sells décor lighting to make the room brighter, there’s nothing wrong with the objective. But from a marketing perspective, it’s a bit vague. Really? Yes!
Replace the same offering to “make the room aesthetically pleasing”. You see how changing the description of the same product targets the same buyer in an impactful manner. That’s how storytelling acts as a backbone in your marketing efforts.
Make Your Brand Transparent
Storytelling and transparency, both of which can’t be fabricated. As mentioned earlier, people are attracted to your reason for doing rather than how you compile it. You ought to make your brand appear more transparent to convey the real thought process.
For most, it’s confusing about where to start. We understand this can be tricky. But you don’t have to put in any exceptional effort. If you’re sourcing eco-friendly materials, mention it, reduce non-organic substances in manufacturing, market it and so on. Because when you’re doing it for real reasons, people will be happy to go for your décor brand even when there are a lot of other options available.
Streamline Your Budget
Another vital reason why most new brands fail is because of poor financial stability. At the start, they invest to keep all of the aspects top-notch and extraordinary. But sooner when they’re running out of cash, they realize that there’s not much left for the branding and to sustain the business.
This stage is very crucial for any business because this defines whether they overcome it or shut down their operations, partially or completely. The aim is not to eliminate the necessary costs but to reduce and optimize them. Just like wholesale custom candle boxes are affordable compared to small orders.
At the start, you may not see a significant difference, but as time passes, you’ll see the impact of how cost minimization leads your brand to self-sufficiency in operational cost. If this seems overwhelming to you, don’t worry, practice it once, and you’ll reap its benefits.
The Growth Line
All in all, the industry of home décor is challenging to thrive in and make your space in the market. But with the right strategies and best approach, branding goals are still achievable. If you follow the above tips, sooner or later you’ll see significant growth in your business that is backed by planned efforts, not mere guesswork. Lastly, it’s always better to experiment with new things when the business is in the progress stage because once established, a minor change can impact the sales.
(Contributed Content)
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