Advertising in Columbus County News Doesn’t Cost – It Pays!

We Make it Affordable for You to Promote Your Business!

Simon Broadbent


CONSISTANT COST EFFECTIVE ADVERTISING WORKS!

“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.”
— Simon Broadbent (Founder of BrandCon Limited, Former
Leo Burnett Creative Director, Renowned Advertising Expert, and Author)

 

As a Business Owner you may be worried about economic uncertainty right now and questioning how new tariffs could impact your bottom line. The possibility of decreasing your marketing budget has probably crossed your mind, but this can hurt you in the long run.  If you are in Business, then You Need to Advertise.

Facts Are Facts!  Here Are a Few Points to Consider:

  1. Brands that pull the plug on advertising typically see sales fall by 16% after one year and 25% after two years. This makes it much harder to recover from when things improve. https://marketingscience.info/when-brands-stop-advertising/
  2. Businesses who stick with it gain market share. Studies across multiple recessions show that companies maintaining or increasing their advertising during downturns weather the storm and often emerge stronger.
  3. You’re in the spotlight! While others retreat, your brand’s share of voice and market share can grow.  
  4. Look for flexible and measurable marketing strategies through digital channels. Digital options provide precise targeting and measurable results, ensuring every ad dollar is spent efficiently.  CCN’s offers many affordable options for you to promote your business including Banner & Display Ads, Live Event Sponsorships, Promotional Videos, and even traditional Radio Commercials with our Advertising Partners.  
  5. Consumers are looking for you. During uncertain times, consumers spend more time researching before making a purchase. Be front and center as prospects want to make wise purchasing decisions.  Advertising put you in front of local consumers ready to spend money.  

The evidence is clear: brands that stay visible, adapt their message, and use cost-effective digital channels don’t just survive uncertainty-they thrive afterward. Keeping or increasing ad spending builds brand strength, gains market share, and sets up long-term success.

 

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Consistent Month to Month Advertising Does Work, and We Make it Affordable for You too!   With a long-term Advertising Partnership Agreement with CCN, you can have basic promotion for your business for as little as $25 a week.

Contact us anytime for a Free Consultation.  You’ll be glad you did.

(910)  914-6056  Ext. 6  or sales@columbuscountynews.com